HIV prevention is for everyone. When it comes to deciding what actions to take, you have options – for your community, your sexual network, and yourself.
We don’t talk about HIV prevention enough, And when we do, our biases often get in the way. So we launched a campaign that brings communities together to de-stigmatize and normalize a new type of conversation around HIV prevention.
Recognizing that the communities most disproportionately affected by HIV are those who have benefited the least from the advances in HIV prevention, Me in You, You in Me seeks to ensure that all people are aware of the role they play in preventing HIV and to connect them to resources.
Watch the campaign.
We all have a role to play and a responsibility when it comes to HIV prevention.
TINA KNOWLES-LAWSON,
Businesswoman, Fashion Designer & Philanthropist
CAMPAIGN VIDEOS
We brought together celebrities, influencers, and advocates to de-stigmatize, normalize, and catalyze a new type of conversation around HIV prevention. First, they spoke anonymously as strangers. Then we filmed them as they met for the first time – powerfully illustrating how finding community in each other and overcoming bias are crucial to HIV prevention.
Meet our campaign partners below.
Juan & Reno
Jalen & Tina
Kalen & Ve’ondre
MEET THE COMMUNITY
CAST
Tina Knowles-Lawson
Businesswoman, Fashion Designer & Philanthropist
CAST
Jalen Rose
Sports Analyst & Former NBA Player
CAST
Juan Veloz
Photographer & Image Maker
CAST
Reno Gold
Sex Worker & Model
CAST
Ve’ondre Mitchell
TikTok Influencer & Activist
CAST
Kalen Allen
Actor, Comedian & Activist
TEAM
Jerome LaMaar
Stylist
TEAM
Kevin Sinclair
Photographer
DISCOVER OUR OTHER INITIATIVES
MOVEMENT
Positive Action for Women / Risk to Reasons
Reframing HIV prevention and care for Black women
MOVEMENT
accelerate
Bringing people to the table through storytelling and community Launching June 2022
