ViiV initiative landing page

OUR CULTURE INITIATIVES

At ViiV Healthcare, we believe that if we can put an end to stigma, we can put an end to HIV. We have a long-standing history of and commitment to fighting the stigma that people living with HIV face through our innovative cultural programs and initiatives.

OUR INITIATIVES

Welcome Know-la
MOVEMENT

Welcome Know-la

Know-la is a space dedicated to your wellbeing. Visit to learn about HIV prevention, find resources, and start conversations about your health.

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Positive Action for Women
MOVEMENT

Positive Action for Women

ViiV Healthcare’s continued commitment to all women in the US, especially those disproportionately affected by HIV

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Me In You, You In Me
CAMPAIGN

Me in You, You in Me

A community-based, movement-changing conversation around HIV prevention

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Love in gravity
PODCAST

Love in Gravity

A first-of-its-kind narrative podcast featuring original stories from the gay and queer Latinx and Afro-Latinx community

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Mother to son
Movement

Mother to Son

Stories of strength and vulnerability highlighting a critical network of support and its importance for Black and Latinx gay, bisexual, trans and queer men.

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Risk to Reasons Activity Books
MOVEMENT

Risk to Reasons Activity Books

Reframing HIV prevention and care for Black women

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Being Seen
PODCAST

Being Seen

An award-winning podcast designed to reduce HIV stigma

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As Much As I Can
THEATER

As Much As I Can

Engaging community through immersive theater

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Spotlight:  Me in You, You in Me - Season 2

We don’t talk about HIV prevention enough, And when we do, our biases often get in the way. So we launched a campaign that brings communities together to de-stigmatize and normalize a new type of conversation around HIV prevention. Me in You, You in Me seeks to ensure that all people are aware of the role they play in preventing HIV and to connect them to resources.

Explore the campaign