ViiV initiative landing page

OUR CULTURE INITIATIVES

At ViiV Healthcare, we believe that if we can put an end to stigma, we can put an end to HIV. We have a long-standing history of and commitment to fighting the stigma that people living with HIV face through our innovative cultural programs and initiatives.

OUR INITIATIVES

MOVEMENT

Know-la is a space dedicated to your wellbeing. Visit to learn about HIV prevention, find resources, and start conversations about your health.

MOVEMENT

ViiV Healthcare’s continued commitment to all women in the US, especially those disproportionately affected by HIV

CAMPAIGN

A community-based, movement-changing conversation around HIV prevention

PODCAST

A first-of-its-kind narrative podcast featuring original stories from the gay and queer Latinx and Afro-Latinx community

Movement

Stories of strength and vulnerability highlighting a critical network of support and its importance for Black and Latinx gay, bisexual, trans and queer men.

MOVEMENT

Reframing HIV prevention and care for Black women

PODCAST

An award-winning podcast designed to reduce HIV stigma

THEATER

Engaging community through immersive theater

Spotlight:  Me in You, You in Me - Season 2

We don’t talk about HIV prevention enough, And when we do, our biases often get in the way. So we launched a campaign that brings communities together to de-stigmatize and normalize a new type of conversation around HIV prevention. Me in You, You in Me seeks to ensure that all people are aware of the role they play in preventing HIV and to connect them to resources.

Explore the campaign