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It is a fundamental human instinct to want a sense of family, to want to socialise, and to need a sense of belonging to a community (or multiple communities such as family, faith or interest-based).

But the stigma related to HIV can often get in the way of that, putting barriers between friends, families and communities.


What do we mean by ‘interpersonal and community HIV stigma’?

Interpersonal-level HIV stigma relates to social networks and social support systems that can influence individual behaviours, including family, friends, peers, co-workers, religious networks, customs or traditions.

Community-level HIV stigma refers to relationships among organisations, institutions, and informational networks within limited defined boundaries, including faith and community leaders.

“It still amazes me how discriminatory and down-right uneducated the gay community is about HIV/AIDS, as well as the non-gay folks not even understanding what negative or undetectable means.”

Why is community HIV stigma such an issue?

In some communities, people living with HIV fear stigma and rejection from their families. Not only because they stand to lose their social place of belonging, but also because they fear they could lose their children, their shelter and their ability to survive in some communities.

The rejection and isolation felt by people living with HIV can lead to low self-esteem, depression, and thoughts and acts of suicide.

In addition to the impact on mental health, physical health and wellbeing can be negatively affected by self-stigma. Adherence to treatment can also be compromised.

Furthermore, the rejection from a household and/or community can lead to people living with HIV being forced to leave home and change daily activities.


What were the key findings from the Positive Perspectives research?1

  • Over half of the people surveyed (53%) had experienced social stigma (e.g., feelings of isolation from local community or social circle) in the last year
  • Nearly a fifth (19%) said they had felt isolated as a result of the attitudes of their local community
  • A third (33%) said they had experienced physical stigma (e.g., instances of being shunned or abandoned by someone, harassment, asked to use implements or facilities separate to others, even violence) in the last year and nearly half (46%) said they had experienced verbal stigma (e.g., gossip, taunting, scolding, labelling) in the last year (1,085)
  • 64% believe that with better education, stigma can be addressed and/or minimised.

“I have experienced stigma and discrimination from my own [Muslim] community”

How can we begin to tackle the interpersonal and community-level stigma facing people living with HIV?

Changing the dynamics within a household or at the community level can be challenging.

Shifting people’s negative behaviour towards people living with HIV and changing ‘social norms’ requires a multi-level sustained approach. Informal stigma at the family or partner level is complex and involves a wide range of emotions.

Facilitating change may require support and counselling for the people that are impacted, going beyond the individual with HIV.

Local projects that encourage openness, inclusivity and compassion are needed. In addition, it is key that support services (offering financial advice and assistance, housing services, welfare support, refuge from abuse, and so on) are available, accessible and clearly signposted.

These support networks are critical to give someone refuge and a sense of belonging, and to provide practical advice on how to tackle stigma and where to seek further support or services when needed.

Education is at the heart of long-term change, through schools, workplaces or other community settings Education is at the heart of long-term change, through schools, workplaces or other community settings


  • Provide safer environments
    Create and strengthen safer environments, where people are not afraid to ‘speak out’ when they experience or witness stigma and discrimination against people living with HIV, including reporting criminal activity.
  • Establish support networks and programmes
    Build support networks and programmes to help people living with HIV, their families, loved ones and significant others, and their social networks and communities, navigate the emotional and practical aspects of living with HIV.
  • Fund and improve education
    Better education and funding from government, public and private sectors should be provided to communicate the facts about HIV and promote the use of inclusive language, whether in the workplace, faith settings, youth centres, refugee camps or other community-based settings.

What can be done:

  • Workshops and training to build skills and leadership
  • Promote inclusive language in the community and public space
  • Provide career development opportunities.
  • Provide tools to effectively address self and interpersonal stigma. Example: Name It, Claim It, Stop It.3


  1. The Positive Perspectives Survey Report. 2017. Available at: https://edgesuite.gskstatic.com/Viiv/viivhealthcare/pdf_files/master/main/positive-perspectives-survey-report-finalcompressed.pdf. Last accessed: January 2021
  2. Exploring HIV Stigma Infographics, ViiV Healthcare. Available at https://viiv-healthcare-com.preview-cf65.gskinternet.com/content/dam/cf-viiv/viivhealthcare/en_GB/files/Exploring-HIV-stigma-infographics-viiv-healthcare.pdf Last accessed February 2021
  3. Name It, Claim It. Stop It Developed by Kevin Berrill, former director of Anti-Violence Project of National Gay and Lesbian Task Force, and Daryl Cummings-Wilson.


Much has been done to reduce discrimination at an organisational level through anti-discrimination laws, but this varies across countries. More needs to be done to ensure that legislative frameworks are being implemented.

HIV self-stigma can manifest itself in many ways. From worrying about how a friend might feel if someone living with HIV shared a drink with them, to fear of an individual’s HIV status being known in the workplace.

Despite advances in prevention, people living with HIV continue to face challenges that impact their quality of life daily. HIV stigma persists, affecting those living with the virus as well as their support networks.

Reporting of side effects

If you get any side effects, talk to your doctor, pharmacist or nurse. This includes any possible side effects not listed in the package leaflet. You can also report side effects directly via the Yellow Card Scheme at www.mhra.gov.uk/yellowcard or search for MHRA Yellowcard in the Google Play or Apple App store. By reporting side effects, you can help provide more information on the safety of this medicine.

If you are from outside the UK, you can report adverse events to GSK/ViiV by selecting your region and market, here.