POSITIVE PATHWAYS: U=U BREAKTHROUGH IN US SOUTHERN CITIES
A mixed-methods methodology including qualitative focus groups and a quantitative survey of HIV+/- MSM and health care providers across both states. The sample of this project includes 400 participants per site and 800 total participants across both states that will participate in a quantitative survey.
- Large increases in awareness, believability, and acceptance support the idea that the communications campaign had a substantial impact.
- A larger increase in Mississippi than Alabama could reflect the effect of the peer-to-peer engagement.
- Six in ten HIV-Negative MSM (58%) are not seeing an HCP. Those who do are more aware and somewhat more accepting of U=U than HIV-Negative MSM who are not seeing an HCP.
- Although only 26% of MSM recognized characters in the social media ads, recognition is linked to all the key metrics, suggesting that the social media advertising was successful.
Key study materials
This study aims to obtain a current understanding of the impact HIV has on patients’ lives in the United States and to evaluate health related quality of life, internalized stigma, and general satisfaction in PLHIV who have achieved viral suppression.
Retention and Reengagement in Care of PLHIV Through Physician and Media Delivered U=U Retention in Care Education in Phoenix, Arizona
To aid future research on the effectiveness of the U=U message campaign as a clinical intervention, the aim of this project is to evaluate the effectiveness of a clinic-delivered media campaign of the U=U message.
As part of an effort to re-engage patients into care, this study determined the effectiveness of using an outreach nurse as a direct clinical liaison through the State Bridge Counsellor (SBC) Program