RETENTION AND REENGAGEMENT IN CARE OF PEOPLE LIVING WITH HIV (PLHIV) THROUGH PHYSICIAN AND MEDIA DELIVERED U=U RETENTION IN CARE EDUCATION IN PHOENIX, ARIZONA
- Assess the barriers and facilitators associated with implementing a U=U campaign intervention
- Provide recommended best practices for Increasing patient provider communication around U=U to improve patient retention in care
Challenges and Lessons Learned
A key learning from conducting this study was that it is not feasible to combine the initial HIV-related assessments and activities required for newly diagnosed HIV patients with substantially time-consuming baseline study visit-related forms and procedures. An additional challenge for this study was the high levels of demand from HIV patients. Both clinics included in this study had an extremely high volume of HIV patients (e.g., one clinic database includes ~4,000 patients). Due to this demand, both clinics were resource-challenged, making it infeasible to perform all the required study-related activities. Results are expected to be published by the end of 2022.
This study aims to determine the reach of the U=U message and better understand the context for implementation across different audiences using social media and other virtual approaches implemented by community ambassadors.
Baton Rouge Positive Pathway Research Study - Engaging and Retaining Persons Livings with HIV (PLWH) in Care Using Financial Incentives
As part of this project, financial incentives were used to engage and retain people living with HIV with the goal of contributing to viral suppression in the Baton Rouge, LA area.